Wittenberg University created a four-part program, called “The Wittenberg Commitment” to ensure that their students get the most from their education. They wanted to tell prospective students (and their parents) about the Wittenberg Commitment in a way that would stand out from typical, heavily intellectual program pieces—giving them something to relate to and connect with.
The campaign included the admissions brochure, a fact sheet, college fair materials, web and social elements, and follow-up mailers all connecting to the “The Wittenberg Commitment.”
