Minturn, a California almond processor located in the Central Valley, celebrated its 25th anniversary with a brand refresh. Our team developed a creative platform that juxtaposed the company’s expertise and global reach with its humble roots, connected culture and genuine approach to business.
Minturn’s rebrand included everything from a new creative platform, logo, and identity system to updated email communication tools, redesigned sales and marketing collateral, fresh social media content, an entirely rebuilt website, and two brand videos that boosted Minturn’s story for web and digital presence.
Brand Manifesto
THE LITTLE THINGS
Being the biggest — or even the best — was never our concern.
We began as a small group of farmers.
Setting out to control our own destiny.
And we found strength in that, and in each other.
We didn’t get here overnight.
But little by little, through hard work and dedication to caring for our own
we became the company we always wanted to be:
Built by growers. Committed to growers.
We do it by tending to the little things.
Everyday moments that feel like big gestures
Quietly going above and beyond.
Steady strides that move us miles ahead.
And giving every little almond we produce everything we have.
Brand Art
Website
Social
Video
Video Script
What does it take to guarantee the very best almonds?
For us, it’s about more than just looks.
It starts by building strong, honest relationships with California’s best growers
then supporting their harvest in every way we can.
It means investing in superior equipment and a knowledgeable staff
to ensure consistency and traceability at every touchpoint.
It requires preserving our integrity with the highest food safety standards
and process certifications inside an exceptionally clean facility.
It’s about sweating the small stuff. Proudly.
This is what Minturn is known for.
And why more than 300 California growers partner with us and over 50 countries
worldwide rely on us to deliver the very best almonds. On time, every time.
Minturn Nut Company — an enduring commitment to quality.