Ferris State began as a trade school and evolved into a comprehensive university that provides a practical education that nearly guarantees you a career after graduation. While they didn’t want to forget their technical roots, they did need to elevate their look to attract a wider collection of students. We worked on their brand identity and their voice to get the ball rolling. Yes, you can still major in metalworking but you can also attend one of the best optometry schools in the state.
